Tasks performed:

• Phase I:
• Perform competitive analysis on similar websites to gain an understanding of the current market
• Explore site's current content and recommend improvements based on usability/ SEO research
• Finesse the navigation and text to meet marketing goals
• Mockups and wireframes for responsive pages across ALL devices
• Developed brand identity/ guidelines
• Examine the information architecture (IA) and improve it based on content analysis/ SEO
• Deliverables: Image enhancements, Graphics, Photoshop mockups, Wireframes, Interactive prototypes, Feature specs and User flows

• Phase II:
• Site built on Wordpress Platform.
• Built Wordpress Theme templates
• Features: flat design with CSS3 animations
• Integrated social sharing and connectivity via API's
• Developed custom admin interface
• Incorporated donation/ payment structure
• SEO best practices
• Responsive theming, mobile ready
• Customized widget layout creating a flexiable design that will grow with the organizations need
• Deliverables: Custom Wordpress Theme, including page templates, custom: posts, loops, shortcodes and widgets; added Google Fonts

• Phase III:
• Server/database setup
• Site instillation
• Wordpress Training
• Deliverables: Pushed the site "Live" and provided the essential training.